{"id":8504,"date":"2026-07-30T11:27:16","date_gmt":"2026-07-30T10:27:16","guid":{"rendered":"https:\/\/naturalwalks.com\/enoturismo-como-crear-impacto-en-un-fam-y-press-trip\/"},"modified":"2026-08-01T11:25:56","modified_gmt":"2026-08-01T10:25:56","slug":"enoturismo-como-crear-impacto-en-un-fam-y-press-trip","status":"publish","type":"post","link":"https:\/\/naturalwalks.com\/es\/enoturismo-como-crear-impacto-en-un-fam-y-press-trip\/","title":{"rendered":"Enoturismo: C\u00f3mo crear impacto en un Fam y Press Trip"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; next_background_color=\u00bb#ffffff\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/naturalwalks.com\/wp-content\/uploads\/2026\/07\/Enoturisme.jpg\u00bb background_position=\u00bbbottom_center\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb bottom_divider_style=\u00bbcurve\u00bb bottom_divider_height=\u00bb40px\u00bb bottom_divider_height_tablet=\u00bb30px\u00bb bottom_divider_height_phone=\u00bb15px\u00bb bottom_divider_height_last_edited=\u00bbon|desktop\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.19.4&#8243; 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_module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.19.4&#8243; _dynamic_attributes=\u00bbcontent\u00bb _module_preset=\u00bbdefault\u00bb text_font=\u00bbOpen Sans|700|||||||\u00bb text_text_color=\u00bb#386024&#8243; text_font_size=\u00bb25px\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb||0px|||\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb20px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>\u00c9sta es una formaci\u00f3n con la finalidad de dar conocimientos, y herramientas \u00fatiles y pr\u00e1cticas que se puedan aplicar a diferentes entornos relacionados con el \u00e1mbito del enoturismo, para personas profesionales o emprendedoras que quieran desarrollar su proyecto.<\/p>\n<p>El objetivo es mejorar la calidad general de la presentaci\u00f3n de las actividades a trav\u00e9s de dar a conocer las bases relacionadas con la gesti\u00f3n de grupos, la gu\u00eda y el uso de aspectos b\u00e1sicos de interpretaci\u00f3n del patrimonio, relacionados con un contexto del enoturismo que puede incluir tambi\u00e9n a profesionales del turismo gen\u00e9rico.<\/p>\n<p>La formaci\u00f3n se centrar\u00e1 en dar los elementos profesionales para conducir eficientemente una actividad guiada en un contexto de presi\u00f3n, dirigida a potenciales compradores o comunicadores diversos -prensa o afines- a trav\u00e9s de los fundamentos de la gu\u00eda y las herramientas de interpretaci\u00f3n del patrimonio natural y cultural.<\/p>\n<p>Se trabajar\u00e1n la gesti\u00f3n de grupos, las t\u00e9cnicas de gu\u00eda y de interpretaci\u00f3n del patrimonio y su relaci\u00f3n con c\u00f3mo se muestran las propuestas tur\u00edsticas que se ofrecen, la originalidad de \u00e9stas y por tanto en el impacto que generan en quien las quieren conocer para promocionarlas o incluirlas en su oferta.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>METODOLOG\u00cdA:<\/strong><strong><\/strong><\/p>\n<p>La actividad ser\u00e1 muy din\u00e1mica y pensada desde un enfoque muy pr\u00e1ctico y aplicado a cada participante y su contexto profesional.<br \/>La sesi\u00f3n combinar\u00e1 la teor\u00eda y la pr\u00e1ctica de campo que incluir\u00e1 varios ejercicios en los que se pondr\u00e1 en contexto toda la teor\u00eda trabajada previamente.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>CONTENIDOS DE LA FORMACI\u00d3N:<\/strong><\/p>\n<p>El contexto del profesional de la gu\u00eda en turismo:<\/p>\n<ul>\n<li>Caracteres comunes y recomendaciones en las actividades de Fam o Press Trip<\/li>\n<li>Diferencias entre un viaje de Familiarizaci\u00f3n -Fam- y Prensa -Press Trip-<\/li>\n<li>Dise\u00f1o de la actividad: contexto, tareas a realizar, recomendaciones y posibles conflictos<\/li>\n<li>Estructura b\u00e1sica de una gu\u00eda: Pre-actividad \/ Inicio \/ Cuerpo \/ Cierre \/ Post-actividad<\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\"><strong>La formaci\u00f3n incluye:<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Formaci\u00f3n especializada de 4 horas<\/li>\n<li>Presentaci\u00f3n del curso en formato PDF<\/li>\n<li>Certificaci\u00f3n de Naturalwalks School<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#31561e\u00bb header_4_font=\u00bbOpen Sans||||||||\u00bb header_4_text_color=\u00bb#31561e\u00bb header_4_font_size=\u00bb17px\u00bb header_4_line_height=\u00bb1.3em\u00bb background_color=\u00bbrgba(182,214,124,0.29)\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb15px|15px|90px|15px|false|true\u00bb box_shadow_style=\u00bbpreset2&#8243; box_shadow_spread=\u00bb-5px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h4 style=\"text-align: center;\"><strong>Lunes 21 de septiembre<\/strong><\/h4>\n<h4 style=\"text-align: center;\"><strong>Lugar: Celler Llopart (Subirats)<\/strong><\/h4>\n<h4 style=\"text-align: center;\"><\/h4>\n<p style=\"text-align: left;\"><strong><\/strong><\/p>\n<p style=\"text-align: left;\"><strong>Precio: <\/strong>165 \u20ac<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: large;\">Plazas limitadas: a 18 participantes.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: large;\"> La admisi\u00f3n ser\u00e1 por orden de pago.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: large;\">El curso se realizar\u00e1 en catal\u00e1n.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg1MTIifX0=@\u00bb button_text=\u00bbReserva\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.27.5&#8243; _dynamic_attributes=\u00bbbutton_url\u00bb _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#386024&#8243; button_border_width=\u00bb0px\u00bb button_border_color=\u00bb#FFFFFF\u00bb button_border_radius=\u00bb5px\u00bb button_font=\u00bbOpen Sans|600|||||||\u00bb button_icon=\u00bb&#xf138;||fa||900&#8243; button_on_hover=\u00bboff\u00bb custom_margin=\u00bb-100px||||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|desktop\u00bb button_text_color__hover_enabled=\u00bbon|hover\u00bb button_text_color__hover=\u00bb#386024&#8243; button_bg_color__hover=\u00bb#FFFFFF\u00bb button_bg_enable_color__hover=\u00bbon\u00bb button_border_width__hover_enabled=\u00bboff|hover\u00bb button_border_width__hover=\u00bb0px\u00bb button_border_color__hover_enabled=\u00bbon|desktop\u00bb button_border_color__hover=\u00bbRGBA(255,255,255,0)\u00bb button_icon_color__hover_enabled=\u00bbon|desktop\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_button][et_pb_image src=\u00bbhttps:\/\/naturalwalks.com\/wp-content\/uploads\/2026\/07\/Logo-Llopart-alta-scaled.png\u00bb title_text=\u00bbLogo Llopart &#8211; alta\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb70%\u00bb width_tablet=\u00bb50%\u00bb width_phone=\u00bb60%\u00bb width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb40px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb||||||||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Formador: <\/strong><a href=\"https:\/\/www.linkedin.com\/in\/evarist-march-sarlat-99834817\/?locale=es\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.linkedin.com\/in\/evarist-march-sarlat-99834817\/?locale%3Des&#038;source=gmail&#038;ust=1785660823107000&#038;usg=AOvVaw08W4pHii6RiVf5cBEvjY1D\">Evarist March Sarlat<\/a>. Director de Naturalwalks y de Naturalwalks School.<br \/>Gu\u00eda, formador y consultor en ecoturismo, gastronom\u00eda i bienestar. <\/p>\n<p style=\"text-align: justify;\"><strong>P\u00fablico: <\/strong>Profesionales del sector enotur\u00edstico como: gu\u00edas de perfiles diversos, gestores, responsables de equipos de gu\u00edas, vendedores, trabajadores de centros de informaci\u00f3n e interpretaci\u00f3n del mundo del vino, responsables de hoteles y restauraci\u00f3n y emprendedores<\/p>\n<p style=\"text-align: justify;\"><strong>Grupo: <\/strong>se recomienda un m\u00e1ximo de 18 personas para la gesti\u00f3n adecuada del grupo. Para m\u00e1s p\u00fablico ser\u00e1 necesario a\u00f1adir m\u00e1s tiempo. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>21 septiembre 2026<\/p>\n","protected":false},"author":1,"featured_media":8486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[147],"tags":[149],"class_list":["post-8504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sc-septiembre-2026","tag-school"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"21 septiembre 2026\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Joan\"\/>\n\t<link rel=\"canonical\" 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